Privacy Policy & Cookies

Privacy Policy

Privacy Policy

Beut ltd gathers and processes your personal data in accordance with this privacy policy and the relevant data protection regulation and law. This statement provides you with the necessary information regarding your rights and obligations, and explains how, why and when we collect and process your personal data.

Who we are

We are an online retail company registered in England and Wales, specialising in interiors goods.

Company number: 08358191.

Beut ltd registered office is:

Beut Ltd, 1B Three Winds, Downside, Shepton Mallet, Somerset, England, UK, BA4 4JN.

Our designated Data Protection Officer is Liam McNish.

Contact details:


Phone: +44 1225 292 088

Securing Your Data

Here at beut, we take your privacy and data security seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place.

We process your personal data to meet our legal, statutory and contractual obligations and to provide you with our products and services.

What information do we collect about you?

We process your personal data to meet our legal, statutory and contractual obligations and to provide you with our products and services.

The personal data we collect is as follows:

  • Your on-site browsing behavior, including the pages you have viewed, IP address and browser details etc.
  • Your name, email, telephone and preferences.
  • Your organisation details, if provided.
  • Your addresses, payment details and any other data you provide as required for processing your orders and returns.
  • Communication between us, including emails, online chat messages and telephone calls.
  • Gift card details.
  • Blog comments
  • Submitted reviews
  • Other data entered into our site for specific purposes, for example the creation of wishlists.

Any other data collection is detailed at the point it is collected in a separate notice.

How do we we collect information about you?

We collect data from you in the following ways:

  • The data you enter into online forms on our websites.
  • Your browsing behaviour on our websites via cookies.
  • When you contact us, for example over email, telephone or online chat.


What are Cookies?

Cookies are a packet of data sent by an Internet server to a browser, which is then returned by the browser each time it accesses the same server, often described as an identity ticket, used to identify the user or track their access to the server.

How do we use Cookies?

We use Cookies to help track the effectiveness and functionality of our website, so we can keep on top of any issues, so your experience is an enjoyable and seamless one.

We also use Cookies to deliver information to you relevant to the interests you expressed through your activity on our site. This information is delivered to you via online ads such as Google Adwords and Facebook Ads. Making sure you’re only shown content you’re interested in.

Any additional information you enter into a form on our site is added to your Cookie, so you don’t need to enter this information again in the future.

Are there any safety concerns I need to worry about?

No, only the website that creates a cookie can read it, so other servers do not have access to your information. Additionally, web servers can use only information that you provide or choices that you make while visiting the website as content in cookies.

Accepting a cookie does not give a server access to your computer or any of your personal information (except for any information that you have purposely given when filling out a form).

It is not possible to execute code from a cookie, and not possible to use a cookie to deliver a virus.

How can you delete Cookies?

Cookies can easily be cleared via the tools or settings section of your internet browser; this option is usually found under the “Delete Browsing History” window. If you are having difficulty locating where to clear your cookies, please refer to the instructions given by the browser you are using.

Please note: Deleting Cookies only clears existing Cookies and will not refrain new Cookies from being created.

How will we use the information about you?

Our processing activities are:

  • Tracking and analysing your browsing behaviour on our website to help improve the performance, reliability and safety of our website.
  • Fulfilling your orders; including placing orders, taking payment, dispatching orders or drop shipping, following up after delivery and dealing with any returns.
  • Responding to customer services requests via chat, email, telephone etc.
  • Analysis of data for reporting, forecasting and site performance.
  • Analysis of data for marketing purposes.
  • Sharing your onsite behaviour with third parties for marketing purposes.

Sharing and disclosing your personal data

We do not share or disclose any of your personal data to third parties without your consent, other than for the purposes specified in this notice or where there is a legal requirement.

Onsite browsing and marketing controllers

As is normal for the ecommerce industry, we share your browsing data with some third-party marketing organisations, primarily through Javascript tracking code. Those organisations become the controllers of that data, so if you opt-out of any further tracking on our site you would need to contact those organisations directly to exercise your other data rights. These data transfers are in beut ltd legitimate interest.


We use Facebook to advertise to you on their platform.

Google Adwords

We run advertising campaigns via the Google platform.


We advertise on Pinterest.

Google Analytics

We analyse data using Google Analytics platform.

Bing Ads

We run advertising campaigns via the  Bing  platform.

Order fulfillment controllers

We share your personal data with some other organisations as part of the order fulfilment process. This data processing is part of your contract with us when you place an order.

These companies are joint controllers with beut of your customer data, so you will need to contact them directly to exercise your data rights.

Our order fulfilment partners are:

  • Worldpay provide us with payment processing and fraud analysis.
  • Parcel Force provide us with courier services.
  • Despatchbay provide us with courier services.
  • Transglobal provide us with courier services.
  • Royal Mail provide us with courier services.
  • PayPal provide us with payment processing and fraud analysis.

Other controllers

Drop Shipping

Some of our products are sold via drop-shipping, this means your goods will be sent to you directly from the supplier rather than coming to beut first. Not only does this process speed up your order but it keeps costs down by cutting out unnecessary shipping. In the event of drop shipping we will need to share some of your personal data with our suppliers. This information includes your name, email, addresses and telephone number. provide review and market research services. When placing an order, we may send your details to who will then email you to request a review of our products. This transfer is done by with legitimate interest in performing market research about our products and services.

You will need to contact directly to exercise your data rights, as they are acting as a data controller and we do not control how they process your data.

Our data processors

We engage with and use the following organisations to process of your data. All processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.


Nimbus Hosting


Marketing, promotions and offers

We will only send you email marketing communications if you have opted in to receive them. You have the right to opt-out at any time, please see the footer of the emails for details.

You may opt out of other marketing communications via post, telephone or SMS, from the [My Account] area, selecting “opt out” on one of our emails or by  emailing customer services.

How long will we keep your data for?

The data you can manage from your My Account area will be stored until you remove it, for example your wishlists and saved addresses.

Data about your orders and communications with us will be held indefinitely as we need a legal record of these.

Website behavioural data will be kept for up to 38 months, after which time we aim to store  only store aggregated, non-personal data.

You may also delete your account which removes most of the data we hold about you - see the “Right to erasure” section for more details.

Your rights

You have many rights around the use of your personal data. We are implementing them in the following ways:

Right to be informed

Your right to be informed about how we use personal data is contained within this notice, including:

  • The purposes for which we process your data.
  • The categories of personal data we hold about you.
  • The recipients to whom your personal data has/will be disclosed.
  • How long we intend to store your personal data for.
  • If we did not collect data directly from you, information about its source..

Right of access

You have the right to request the personal data which we hold about you.

If you have placed orders as a guest only, you must create an account for us to be able to verify your identity before we can process your request.

Right to rectification

You are able to rectify most data from within your My Account area. If there is any other data which you want to be rectified, please contact customer services.

Right to erasure

You have the right to request the deletion of the personal data we hold about you. We have implemented a functionality within the My Account area which allows you to delete your account and most of the associated data.

There is some data which we do not delete:

  • Your name and email, which we use to store the deletion request.
  • Your order data, which we require for reporting and tax purposes. However, we will stop using your personal data for marketing profiling.
  • Your communications with us.

If you have placed orders as a guest only, you must create an account for us to be able to verify your identity before we can process your request.

Right to object

You have the right to object to our data processing, to do this, please contact customer services.

Translated privacy notices

The non-English translations of this notice are for convenience only, in the event of conflict or ambiguity the English version is authoritative.

Changes to our privacy notice

Any changes to this notice will be posted onto this page. If the changes are significant we may display a notice or seek your consent.

How to contact us or lodge a complaint

You may contact customer services to lodge a complaint.


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