Steve Jones and Russell Cameron gave up their jobs, working in design consultancy and furniture design to follow a shared dream of starting a unique but diverse lighting and furniture brand, back in 2011.
Innermost started in a old lighting factory in Wembley, whilst working wit designers from across the world who considered London to be their home. Innermost strive to ‘be as British and London itself’. They embrace a vivid diversity whilst still keeping that British feel to the brand.
Innermost is a story of classical English tradition and tumultuous punk culture. They focus on having rebellious approached designs driven by London’s highly spirited, multicultural surroundings. They are a Very British Brand yet highly adaptable with a global vision.
They are Concept. They are Quality. They are Wit.
They are Innermost.
Beut is a lifestyle store created for “life’s beautiful things”