Introducing Boråstapeter
Scandi interiors are hugely in fashion and continue to be due to their timeless simplicity and unique quirks. From furniture to lighting, the world is going mad for our Nordic friends’ designs, so no wonder their wallpapers are flying off the shelves too. Where did it all start? Boråstapeter of course. As Sweden’s oldest, best-known and best-selling wallpaper brand, Boråstapeter was founded in 1905 by Waldemar Andrén and continues to be the leading wall coverings manufacturer in Nordic countries, with their international popularity continuously growing.
For such an iconic and long-lasting brand, Boråstapeter have done an incredible job to keep up with trends and client demands. It would be easy for such a company to ‘stick to what they know’ to ‘preserve tradition’, however this is clearly not the Swedish way. Innovation and staying one step ahead is truly the secret to keeping the business alive and growing. Oh, and collaborating with some of Scandinavia’s most iconic and talented artists and designers.
Although Boråstapeter produce an incredible array of collections, we have chosen three of our favourites to share and celebrate; Wonderland, Scandinavian Designers I and Scandinavian Designers II. Why these collections? Well, we love the diversity of designs as well as the collaborative joining of numerous designers’ work under one collection. Bringing work from multiple designers together naturally creates diversity in design, however Boråstapeter have managed to retain a clear narrative throughout each of their collections. Truly inspired.
Wonderland
That said, those in the know will be aware Wonderland is purely designed by the sensational Hanna Werning. Although this doesn’t quite fit our gush over the bringing together of multiple designers’ work, we still love the diversity and clear narrative in this collection. So much so we wanted to share some of our favourite papers with you, so if you’re currently in the market for some Scandi redecoration, get ready to be inspired.
For Lovers Of Subtle Quirks: Molntuss Wallpaper
A Pop Art style pattern featuring subtle fluffy clouds constructed from dots, available in a range of pastel colourways. This paper provides an abstract subtlety up close that comes alive when the viewer takes a step back, much like the 1960s work of Lichtenstein and Warhol. Ideal for a room intended for relaxation such as bedrooms and living areas.
For Nature Lovers: Hoppmosse Wallpaper
An illustrative contemporary design featuring happy-go-lucky piglets amongst ferns and forestry, all five of the available colourways are bursting with colour, bringing the wall to life. The flora and fauna is kept playfully contemporary with a clever mix of geometry and simple curves that draw the eye across the entire display and occasionally details grab attention.
For Eccentrics: Flyttfrö Wallpaper
At first look this paper appears to be an abstract design. Take a closer look and the discovery is never-ending. From towering mountains to tiny swimming ducks, this paper truly tests your imagination. Your choice of colourway hugely depends on just how eccentric you want to be. If you’re going for initially subtle and growing complexity, taupe is ideal, however if the aim is a big burst of impact upon walking into the room, black is definitely a sure way to do so. For an even bigger impact, the black design is available as a mural.
Scandinavian Designers I & II
Boråstapeter created so many collaborative designs with some of Scandinavia’s top artists and designers that they needed two whole collections to fit them in. Ok, they were released four years apart, but in no way have they dated. Scandi design is truly proving itself to be timeless, especially considering many of the designs in these collection were originally designed as far back as mid-20th century and have been revived for these collections.
With a stunning mix of everything from floral to geometric, all the design bases are well and truly covered. As ever, these collections provide something for everyone, whatever their taste. Many of their designs cross over both collections with colourway alterations, therefore we have picked out three of our favourite designs from the two collections.
For Geometry Lovers: Trapez Wallpaper
A gorgeously simple design by Arne Jacobsen, the Trapez paper is inspired by reversed trapezes and features rows of two-tone right-angle triangles. Available in nine different colourways across the two collections, Scandi I sports a bold and colourful array, whereas Scandi II opts for a more neutral selection of colourways.
For Autumn Lovers: Amorina Wallpaper
Inspired by her fabric design of the same name from 1962, Viola Gråsten’s Amorina paper is timeless hand drawn pattern featuring an autumnal display of illustrative leaves in varying colours against a black background. Ideal for cosy and warm rooms such as autumn/winter living areas or the dining room.
For Those That Love A Pop Of Colour: Tallyho Wallpaper
Brilliantly inspired by apples this playful paper was designed by Stig Lindberg and initially intended for public buildings. Featuring large stylized apples perfectly lined up in rows and columns. Five bold colourways are available to suit all tastes, this paper is ideal for rooms intended for fun and innovation such as a study or playroom.
These inspired collections from Boråstapeter have given us new found appreciation for our Nordic pals. So much so that we have made all three collections available to buy on our website. So what are you waiting for? We have provided the inspiration, so pop over and browse the rest of what Boråstapeter have to offer, order and sample and maybe a couple rolls.